For anyone serious about websites, having good statistics about visitors, pages viewed, path and engagement is a must. There are many options out there offering free or paid website statistics, but I will focus here on two top solutions, with enterprise features and most importantly, free for use.
Scripts
Website Stats – recommended scripts and features
Cookie Policy Consent – free script implementation
The European Union has adopted several laws in regards to online privacy, and it requires webmasters with visitors from within the EU area to ask for each user’s consent to place any cookies on their browser. If you are a webmaster, chances are your website will set at least one cookie in your visitors’ browsers, and as EU laws start to fade in in application, you should comply with these requests or you can face fines.
Pop-up Marketing & Pop up Javascript codes
We have all came across pop-ups on the Internet, so from this point of view pop-ups need no introduction. However what many webmasters fail to know is that pop-up windows are an effective online marketing method that delivers much better results than banners for example. So if you are generating revenues from banners, you might do a bit better with pop-ups, as long as you are not over-abusing this method.