SEO in 5 steps

2 comments Written on February 20th, 2012 by
Categories: SEO

SEO (Search Engine Optimization) is a process in web development that will help in the website gaining better positioning in search engine organic results (non-paid results). As search engine organic results are a source of free and highly targeted traffic, following a few simple steps when developing your website and web-pages may represent the difference between success and failure.

There are many SEO strategies out there, and some gurus tend to over-complicate simple things. What we should keep in mind is that search engines are basically some computers that use established algorithms in offering relevant results. So what factors influence a page in being considered relevant for a certain search? Below I will list the top 5 SEO tips that have the most weight in my opinion in getting good SERP (Search Engine Results Page).

1. Web Domains. Get a web domain that includes the relevant keywords for traffic you want to get. For example, if you want to start selling online extra large clothes, your domain should be like www.extralargeclothes.com . Feel free to play around with the keywords, if the domain you want is already registered, try adding some variables to the name, like “store”, “online”, “sale” etc or numbers. Avoid having a domain name with “-” sign in it, should you fail to find an appropriate domain name with a variable than try adding “-”. The domain level is also important: for international purposes use a .com domain (I have run tests of same and similar keyword domains with .com, .net, .info, .org, .biz and the .com domain gets by far the best search engine results). For localized results, try using a local top level domain (.co.uk for British results, .de for German results, .fr for French results and so on).

2. Page name. Just as with the domain name, using relevant keywords in the page name is of high importance in getting good results. For example, a page about shorts on the above domain could look like shorts.html or extra-large-shorts.html. In the case of page names, when using more than one keyword feel free to use the “-” to separate words.

3. Content. You will hear everywhere that content is king. True and not so true. If you don’t have content on your page you’ll find it hard to rank. If you have content, but irrelevant to the traffic you want to target or simply written in poor manner that makes it hard for users to find what they were looking for, this again won’t help much in SEO. As content is something that helps in identifying the relevance for a page to get high search engine rankings for certain keywords, you need to make sure the text is well written, with paragraphs / structure that makes it easy for user to read it or find a specific thing. For this you should try to structure your content with in-content titles, to bold or underline expressions in the text that would make it easy to follow the factors of interest. Bottom line, I found that fewer content and well targeted and readable makes a huge difference in getting good SEO results.

4. Meta content. You will hear many people from the SEO world that meta-content became irrelevant. Let me make it clear what meta-content is: meta-content is the content that shows up in search results in the most cases (Meta Title and Meta Description). Simply go to Google and search for anything you want. In the results you get, you will see that each result has a bolded & blue line (Meta Title of that page result) and a short description underneath it (Meta Description of that page result). So what drives you to click on a search result? The relevance no doubt, having the correct title and description that fits your search. The meta-description should be short (150 characters), and should sound like a call-to-action to users reading it (Click here to check best prices for Extra Large Clothes; Check for latest outfits on XXL clothes; etc). So having this in place helps in driving traffic from a search result to your page. If you fail to drive traffic from search results even if your page offers the content users are interested in, search engines will soon push other results in front of you that better capture users to click.

5. Links. Once you went through all the above steps, you need to get links to your website. Search engines rank better websites that have in-bound links from other web sources. The way search algorithms are developed are that the more links you have, the better as it figures out people talk about your website because you offer relevant content. The strategy for link building should be simple and you should avoid buying and link building packages that deliver 1000s of links to your website within days. If this is done, search engines will tend to mark all those links as spam, and you will surely not benefit for it. The link building should look natural, and you can take care of that on your own with a few minutes a day (post your links in comments on blogs, post your links in forums or other sort of online communities, post your links to web link directories, exchange some links with other relevant websites). When making link building make sure that you also use proper keywords to your links (where possible). For example, when building links to www.extralargeclothes.com, use the text Extra Large Clothes (usually page title and variations of the title). The text to your link will tell search engines what is the page linked to about, something that will have some weight in ranking.

What you should also understand is that SEO is a process that takes time. People that say they can get high positioning in search engines in a matter of hours or days are not to be trusted. In order to get good positions in search results, search engines require time to crawl your website and index its content, to find other relevant websites and compare it to yours, to push some results for your work and compare user reaction. All these processes may easily take one month, so do not expect immediate results in SERP. Simply follow the above steps and in time you will see some interesting results.

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